In today’s internet landscape, website security is not a luxury—it’s a necessity. Yet many website owners delay implementing SSL certificates due to cost concerns. Enter Let’s Encrypt: a free, automated, and open certificate authority that eliminates cost as an excuse for leaving your website unsecured.​
What Is Let’s Encrypt?
Let’s Encrypt is a free, nonprofit Certificate Authority run by the Internet Security Research Group (ISRG) that provides SSL/TLS certificates at absolutely no cost. It offers the same encryption strength as paid certificates while removing financial barriers that previously prevented many websites from adopting HTTPS security.​
Since its launch, Let’s Encrypt has become the world’s largest certificate authority, securing over 550 million websites globally. Major technology companies including Mozilla, Facebook, Cisco, Google, Microsoft, and Apple support and endorse Let’s Encrypt’s mission to make the internet more secure.​
Why HTTPS and SSL Matter
Before diving into Let’s Encrypt specifics, understand why HTTPS matters for your website:​
Google Ranking Signal: Google officially confirmed that HTTPS is a ranking factor for search results. While the boost is modest compared to other ranking signals, every advantage helps in competitive markets.​
Data Encryption and Security: HTTPS encrypts all data transmitted between visitors’ browsers and your website, protecting sensitive information like login credentials, personal details, and payment information. Without encryption, this data travels as readable text vulnerable to interception.​
Browser Trust Signals: The green padlock and “Secure” label in browser address bars build visitor trust and confidence. Sites without HTTPS show “Not Secure” warnings, potentially causing visitors to abandon your site.​
Referral Data Preservation: HTTPS websites retain referral data when traffic passes to other HTTPS sites, providing better analytics insights into visitor sources.​
Let’s Encrypt Certificate Features
Completely Free Forever: Unlike paid SSL providers requiring annual fees, Let’s Encrypt charges nothing—now or ever. There are no catches, hidden fees, or upsells.​
Fully Automated Installation: The ACME protocol (Automated Certificate Management Environment) enables automatic certificate issuance and renewal without manual intervention. Most hosting providers now include one-click Let’s Encrypt installation.​
Automatic Renewal: Let’s Encrypt certificates are valid for 90 days and renew automatically before expiration. If properly configured, your website maintains uninterrupted HTTPS protection without action on your part.​​
High-Grade Encryption: Let’s Encrypt uses industry-standard encryption (RSA-2048 bit or higher, SHA-256 algorithms, TLS 1.2/1.3 protocols), providing security equivalent to expensive commercial certificates.​
Universal Browser Compatibility: All major browsers trust Let’s Encrypt certificates, ensuring seamless secure connections for your visitors worldwide. The certificates are recognized by Chrome, Firefox, Safari, Edge, and virtually all modern browsers.​
Wildcard Certificate Support: You can secure a domain and all its subdomains with a single wildcard certificate (*.yourdomain.com). This reduces administrative burden when managing multiple subdomains.​
Free vs. Paid SSL Certificates: Key Differences
While Let’s Encrypt encryption equals commercial certificates, important differences exist:​
Validation Levels: Let’s Encrypt provides only Domain Validation (DV), confirming you control the domain. Paid certificates offer Organization Validation (OV) and Extended Validation (EV), verifying business legitimacy and displaying company names in browser address bars. For most websites, DV suffices, but businesses handling sensitive transactions might benefit from paid alternatives.​
Certificate Duration: Let’s Encrypt certificates expire after 90 days requiring renewal. Paid certificates remain valid 1-2 years, reducing renewal frequency. However, automated renewal eliminates practical concerns about the shorter duration.​​
Support and Trust Signals: Commercial CAs often provide dedicated support, while Let’s Encrypt relies on community forums. For e-commerce sites needing the “green bar” trust indicator, paid EV certificates may be worth considering.​
Setup Time: Let’s Encrypt installation takes minutes. Premium certificates require validation documentation and 1-3 business days.​
Implementation With Your Hosting Provider
At IndieInnovator and similar modern hosting providers, Let’s Encrypt integration is standard. Setup involves these simple steps:​
-
Access your hosting control panel (cPanel, Plesk, or custom dashboard)
-
Locate the Let’s Encrypt or SSL certificate section
-
Select your domain and any subdomains to secure
-
Click “Install” or “Secure”
-
The system handles the rest automatically
Many hosting providers offer automatic Let’s Encrypt installation as part of their hosting plans, eliminating any technical complexity.​
Important Considerations
Phishing and Malicious Use: Because Let’s Encrypt requires no business verification, some malicious actors have misused certificates for phishing sites. However, this reflects domain registration issues rather than SSL weaknesses—the padlock simply indicates encryption, not site legitimacy. Report suspicious sites to Google, Microsoft, or the domain registrar.​
Renewal Failures: While automatic renewal is reliable, server misconfigurations occasionally prevent successful renewal. Ensure your hosting maintains connectivity to Let’s Encrypt’s servers.​
Certificate Limits: Standard certificates support up to 100 domain entries; wildcard certificates can cover unlimited subdomains within their scope.​
Is Let’s Encrypt Right for Your Website?
Let’s Encrypt is ideal for:
-
Personal blogs and portfolios
-
Small business websites
-
WordPress and other CMS-based sites
-
Portfolio and showcase sites
-
Community forums and discussion boards
Consider paid certificates if you:
-
Operate high-value e-commerce stores
-
Handle sensitive financial transactions
-
Need Extended Validation (EV) green bar
-
Require dedicated technical support
Conclusion
Free Let’s Encrypt SSL represents a fundamental shift in web security accessibility. By eliminating cost barriers, Let’s Encrypt has democratized HTTPS adoption, making secure websites accessible to everyone regardless of budget.​
At IndieInnovator, we include free Let’s Encrypt SSL with all hosting plans, ensuring your website benefits from industry-standard encryption at no additional cost. Combined with automatic renewal and one-click installation, there’s literally no reason not to secure your website today.​
Your website deserves protection. Your visitors deserve privacy. Let’s Encrypt makes this protection free, automatic, and effortless—exactly as it should be.​